Getting Started
How Shared Postcard Advertising Helps Local Businesses Reach More Homes
A practical introduction to sharing a large postcard with complementary local businesses.4 min readRead article →
Postcard Spot Journal
Local marketing guidance that earns its place in the mailbox.
Practical planning, creative, and measurement ideas for businesses using direct mail to grow close to home.
25 practical guides
Direct mail, made more useful.
Strategy
What Category Exclusivity Means in Direct Mail
Why keeping direct competitors off the same postcard can make your message easier to remember.3 min readRead article →
Creative
How to Choose the Right Postcard Ad Size
Match your ad space to the amount of information a customer needs to make a decision.3 min readRead article →
Getting Started
How to Plan a Local Direct Mail Campaign
A straightforward planning sequence for a local postcard campaign.4 min readRead article →
Strategy
How Often Should You Mail to Local Customers?
Use your buying cycle and seasonal demand to choose a repeat-mail schedule.3 min readRead article →
Offers
How to Write a Direct Mail Offer That Gets Attention
Turn a vague promotion into a specific reason for a homeowner to respond.3 min readRead article →
Creative
How to Make Your Postcard Ad Easy to Read
Use hierarchy, contrast, and restraint to make an ad understandable at a glance.3 min readRead article →
Targeting
How to Select the Right ZIP Code for Your Campaign
Choose local areas based on service fit, demand, and your ability to follow through.4 min readRead article →
Offers
How to Build a Strong Call to Action for a Postcard
Give readers one clear, low-friction next step.2 min readRead article →
Measurement
How to Measure Direct Mail Campaign Results
A simple measurement plan can show which offers and mailing areas are working.4 min readRead article →
Strategy
Why Repeated Mailings Build Familiarity
Repetition helps a local name feel familiar before a customer has an immediate need.3 min readRead article →
Creative
Direct Mail Design Checklist for Local Businesses
A final-proof checklist that protects the parts of a postcard customers need most.3 min readRead article →
Creative
How to Prepare Your Logo and Images for Print
A clean logo and a few strong images help a postcard feel trustworthy.3 min readRead article →
Getting Started
How to Use a Free Sample Postcard to Plan Your Ad
A physical sample helps you judge space, type size, and neighboring messages before you commit.2 min readRead article →
Industry Guides
What Local Service Businesses Should Include in a Mailer
The essentials a homeowner needs to recognize, trust, and contact a local service provider.3 min readRead article →
Industry Guides
Restaurant and Retail Postcard Offer Ideas
Promotions that invite nearby customers to visit, try something new, or return.3 min readRead article →
Industry Guides
Home Services Direct Mail: Seasonal Planning Guide
Plan offers before the season arrives so homeowners see your name before demand peaks.4 min readRead article →
Measurement
Combining Direct Mail With Your Website and Phone Calls
Make the handoff from mailbox to website or phone feel effortless.3 min readRead article →
Measurement
How to Handle Leads From a Direct Mail Campaign
A quick, consistent response process helps turn postcard interest into appointments.3 min readRead article →
Getting Started
Understanding Postcard Mailing Timelines
Build in time for design, proofing, print production, postal preparation, and delivery.3 min readRead article →
Strategy
How Category Exclusivity Protects Your Message
Why a protected category can make a shared postcard feel more focused for both advertisers and readers.3 min readRead article →
Offers
How to Choose an Offer That Fits Your Profit Margin
Create a promotion customers can understand and your business can sustain.3 min readRead article →
Strategy
Direct Mail vs. Digital Ads: How to Use Both Together
Use physical mail to create recognition and digital channels to make responding convenient.3 min readRead article →
Creative
Ways to Keep Your Local Advertising Consistent
A recognizable brand makes every postcard, call, and web visit work harder together.2 min readRead article →
Getting Started
A First-Time Advertiser’s Guide to Shared Postcards
The decisions to make before reserving your first local postcard ad spot.4 min readRead article →