Creative · 3 min read
How to Prepare Your Logo and Images for Print
A clean logo and a few strong images help a postcard feel trustworthy.
Start with the best available files
Use a vector logo when possible, or a high-resolution image supplied by your designer. Avoid screenshots, tiny website images, and photos copied from social media.
Send original files rather than photos of printed materials. The print team can create a more reliable proof from the source artwork.
Choose images that explain
A photo should help a reader understand the service, product, or result. One well-lit, relevant image usually does more than a busy collage.
Make sure you have permission to use every image, testimonial, and logo in the ad.
Build from a simple creative brief
Give the designer a short brief: who the ad is for, the single result you want, the offer, the proof point, and the required contact method. A concise brief protects the design from becoming a list of every service you offer.
Have someone unfamiliar with the business look at the proof. If they cannot say what you do, what the offer is, and how to respond, revise the hierarchy before approving it.
Avoid a crowded final proof
The most common creative mistake is trying to make every sentence equally important. Remove secondary details before shrinking the type or adding another visual element.
Always inspect the final proof at a realistic printed scale. What feels roomy on a large screen can feel very different in a person’s hand.